HJ KIM is a designer and creative strategist. She's a Digital/Design Director at Estée Lauder Companies (ELC) responsible for driving creative digital projects for the company’s corporate and brand marketing and Global Communications teams, including Estée Lauder, Clinique, Tory Burch, Michael Kors, Bobbi Brown, La Mer, Aveda, Origins, LAB Series, GoodSkin Labs, and Aerin Beauty.
Prior to joining ELC, she oversaw Worldstudio Inc.’s rollout of brand development campaigns, promotions, products and website launches for numerous brands and non-profit organizations such as the New York Times Square Business Improvement District’s 100th Anniversary, W.K. Kellogg Foundation’s 75th Anniversary, and Adobe Systems’ first launch of “InDesign” program and The Metropolitan Opera and The Fashion Center rebranding efforts. Before that, she helped develop visual content and design visual interfaces for Amazon, AT&T, and Microsoft at Snickelways Interactive.
HJ is passionate about identifying creative opportunities, shaping strategy, crafting visual experiences and steering people in the right direction. She lives in New York City with two crazy dogs she adores!
EXPERIENCE
Estée Lauder Companies, NYC, Design/Digital Director, 2012 – Present
Estée Lauder Companies, NYC, Design/Digital Manager, 2009 – 2012
Estée Lauder Companies, NYC, Design/Digital Assistant Manager, 2007 – 2009
WorldStudio Inc., NYC, Senior Interactive and Graphic Designer, 2004 – 2007
WorldStudio Inc., NYC, Interactive and Graphic Designer, 2002 – 2004
SnickelWays Interactive, NYC, Interactive Designer, 2000 – 2002
EDUCATION
BFA Visual Communications, Pratt Institute, New York, 2002
MPS Design Management, Pratt Institute, New York, 2014
PRESS
New York Times, Broadway on Broadway
ABC World News and Communication Arts, Urban Forest Project Times Square NYC
Fast Company, Design Ignites Change
Creative Review, NYC Agency Idenitiy
ArtDaily, Urban Forest Project Times Square NYC
Living Free NYC, Taste of Times Square
Core77, Value Meal: Design and (over)Eating
BOOKS WITH HJ’S WORK
100 Habits of Successful Graphic Designers: Insider Secrets from Top Designers on Working Smart and Staying Creative, Rockport Publishers
Everyday People Can Lead Extraordinary Lives, W.K. Kellogg Foundation
EXHIBITIONS
The International Design Biennale, Value Meal: Design and (over)Eating, Saint-Etienne, France / New York City
Times Square Museum, Broadway on Broadway, New York City
Art Center, W.K. Kellogg Foundation 75th Anniversary Comic Book Exhibit, Michigan
Times Square (outdoor exhibition), Urban Forest Project, New York City
Fashion Center (outdoor exhibition), The Summer Garden, New York City
Sangsangmadang Gallery, Picnic on the City, Seoul, Korea
INSPIRING SITES
Stefan Sagmeister: Graphic Design
Christoph Niemann: Illustrations
Aaron Koblin: Data Visualization
Ivan Cash: Personal Projects
Nicholas Felton: Data Visualization
Jessica Hische: Typography
Tina Roth Eisenberg: Design Blog
Paul Sahre: Graphic Design
Steve Heller: Writing on Design