The building is Bloomberg’s first wholly owned and designed global headquarters—created to foster collaboration and fuel innovation. For the first time, it brings 4,000 London-based employees under one roof. A welcome kit introduced employees to the building’s sustainability, historical significance, and cultural context.
As part of the building unveiling, I also led the development of the Mobius interactive table—an experience designed to introduce visitors to Bloomberg’s products and services, including the power of the Terminal. To make complex data approachable, I worked closely with product teams to shape narratives from Terminal data and translate them into short motion graphics that highlighted key functions across the platform.
Sir Norman Foster’s European headquarters for Bloomberg is a groundbreaking architectural statement in the heart of London. Its defining feature—a bronze triple-helix ramp—connects the building’s open vertical space and encourages movement and interaction. The identity was crafted specifically for the building’s unveiling, serving as both a symbol of the space and a badge of belonging for the people who work there.