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Branding the Future of the Workplace.

Sir Norman Foster’s European headquarters for Bloomberg is a groundbreaking architectural statement in the heart of London. Its defining feature—a bronze triple-helix ramp—connects the building’s open vertical space and encourages movement and interaction. The identity was crafted specifically for the building’s launch, serving as both a symbol of the space and a badge of belonging for the people who work there.

 

Sir Norman Foster’s European headquarters for Bloomberg is a groundbreaking architectural statement in the heart of London. Its defining feature—a bronze triple-helix ramp—connects the building’s open vertical space and encourages movement and interaction. The identity was crafted specifically for the building’s unveiling, serving as both a symbol of the space and a badge of belonging for the people who work there.